In the past years, social media users have grown exponentially so that even the most credible brands use social media marketing to develop their business.įrom startups to established firms, every business wants to promote itself on social media. This implies having an authorized business website and social media presence as well. If you are part of a business, you have to be online. All posts need to be one with a single photo or video.Home › Software › Social & Communications › Instagram schedule software Just make the Facebook page, link it to your Instagram account and you’re now using a Business Profile.įor now, you cannot schedule a carousel post (photos or videos). Thankfully, it doesn’t have to be an active page. Making the switch to a Business Profile is quite simple, but it does require you to create a Facebook page first. A Business Profile also lets you add call-to-action buttons in your bio. Which means you can analyze and decide what is the best time for you to post, and where your biggest fans are located. If you’re trying to expand your reach, or if you’re an influencer, you should think about switching to a Business Profile.ĭoing so gives you access to detailed stats for each post. It should be noted, however, that despite the name you don’t need to have a business to use it. Only users with a Business Profile (one of the common Instagram terms you should know about) can use the auto-schedule feature. This feature is not accessible to all Instagram users.

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